We believe in a plastic-free ocean
Breathe Conservation inspires and encourages all people to walk as if they are kissing the earth with their feet.
Wise words of Thich Nhat Hanh, this powerful mantra unpacks our message to live deeply and tread lightly.
We aspire to be pioneers in the industry by aiming high and eliminating rather than reducing plastic pollution in the ocean, and the world around us. We’re focused on tackling culprits like straws, coffee cups, plastic bags and sucker sticks and promote responsiveness when it comes to addressing such a big, overwhelming task.
The idea is to respond in the moment, where you can, to stop plastic pollution – no matter how small the effort may seem.
What we've been up to...
Sarah Ferguson had lots of fun shooting this video with Corona, Parley and ZigZag Magazine!
World Oceans Day talk at Highgate Wine Estate in the Midlands.
Have you seen our new products? Go check out our store!
Guest speaker at the Wakefields Awards Breakfast.
Talk about an inspirational day! We had the pleasure of hearing Sarah Ferguson speak to us at our Wakefields awards breakfast about her fight against marine pollution. Putting her talent and strength to the ultimate test to save our planet from…well, us! Swimming in the ocean for over 20 hours straight, no assistance, no rest with one goal, to educate the rest of us idiots about how we are destroying our home. Machine. – richwaltersrealty
“Such an inspiring talk yesterday with your amazing achievements and especially highlighting the awareness of plastic pollution. Thank you Sarah- we will do our part!” – Wakefields Umhlanga Branch
“I was at the Wakefields awards breakfast this morning and just wanted to say how very much I loved listening to you. I am absolutely fascinated at what you have done and are doing. I am grateful to have been there. I wish you enormous success in all you do” – Debby J
MSF is very proud to ratify the swim documentation, now published at
On the 16 July, Sarah will be chatting to the OOBA team about plastic free living!
Sarah visits Crawford La Lucia on 7 August to chat to the students (and teachers!) about the devastating effects of single-use plastic.
Sarah visits the Garlicke & Bousfield crew on the 16 September to talk all things Ocean conservation!
Sarah chats to the young ladies at Maris Stella on 3 December about the importance of plastic free living.
“Sarah, the passion you have for the ocean really shines through, I still have that image of you swimming a few weeks ago during the sardine run with all the plastic. We see it all the time (the pollution both in life and on social media) but often the images of the sardine run don’t show the pollution. Its like when someone travels to “paradise” and don’t share the bug bites, or the pollution.”
-Shani Judes – Wavescape Festival Director