Privacy Policy

With the launch of GDPR standards in the European Union on May 25, 2018, we have updated our privacy policy statement. Although we are South African based organisation, we have global reach and want to respect the privacy of those everywhere, and to make our policies as clear as possible.


Breathe Conservation is a charitable organisation dedicated to raising awareness on the issue of plastic pollution and on solutions to the problem. We are registered in South Africa as a non-profit organization.


Breathe Conservation takes data protection very seriously and is committed to protecting your privacy and security. This policy explains how and why we use your personal data.

As you browse our website and whenever you communicate with us, we collect information. This deepens our understanding of what you are interested in, and helps us improve the efficiency of our work and fundraising communications. The more information we have, the more efficiently we are able to operate and the more funds we can direct into activities that allow us to achieve our mission and goals.

Breathe Conservation takes great care to preserve your privacy and safeguard any personal details you provide to us, and we will never exchange or sell your information to another organization unless you give us your permission. We know that this is important to you and want to reassure you that you are always in control of how we use your personal information for marketing and fundraising activities.

You can decide not to receive our communications or change how we contact you at any time. If you wish to do so, or have any questions about this privacy policy or how we use your personal data, please contact us via any of the following methods:

Breathe Conservation


We collect and use your personal information for carefully considered and legitimate charitable business purposes that help ensure we can run Breathe Conservation efficiently, raise funds effectively and deliver our charitable objectives. This policy sets out how we use your personal data, what data we collect, and the legal basis for its use and outlines your rights in respect of your personal data.

Personal data you give us

We collect personal data you provide us with when joining our newsletter, making a donation, or purchasing anything off our site:

  • Name and email address when you join our mailing list. No other data is collected for this.
  • Personal details when you purchase anything from us: name, email address, name of your organisation (if applicable).

Information created by your involvement with Breathe Conservation

Your activities and involvement with Breathe Conservation will result in personal data being created, including details of how you have helped us by volunteering or being involved with our campaigns and activities.

Information we generate

We conduct research and analysis on the information we hold, which can in turn generate personal data. For example, by analysing your location and involvement with our work we would hope to build a profile to help us decide which of our communications are likely to interest you.

Information from third parties

We use social media platforms for engaging with our supporters, such as Facebook, Instagram and Twitter. As a result, we collect information from social media where you have given us permission to do so, or if you post on one of our social media pages.


If you are a volunteer then we may collect extra information about you (for example, references, details of emergency contacts, medical conditions etc.). This information will be retained for legal reasons to protect us (including in the event of an insurance or legal claim) and for safeguarding purposes.


We always strive to provide a clear, honest and transparent approach regarding how and when we collect and use your personal data, we’ll only use your personal data where you would expect us to do so and we’ll only use your information for the purpose or purposes it was collected for, including as follows:


We use personal data to communicate with people and to promote Breathe Conservation. This includes keeping you up-to-date with our news, updates, campaigns and ways you can help fundraise.


We use personal data for administrative purposes (i.e. to carry out our charity and conservation work). This includes:

  • receiving donations
  • maintaining databases of our volunteers, members and supporters;
  • fulfilling orders for goods or services (whether placed online, over the phone or in person);
  • helping us respect your choices and preferences. If you ask not to receive marketing material, we may keep a record of this.

Internal research and analysis

We carry out internal research and analysis using the data provided by our supporters, donors and volunteers, to determine the success of campaigns and appeals, better understand behavior and responses and identify patterns and trends. This helps inform our approach towards campaigning and makes Breathe Conservation a stronger and more effective organisation. Understanding our supporters, their interests and what they care about also helps us provide a better experience (e.g. through communications that are more relevant.)


We evaluate, categorise and profile personal data in order to tailor materials, services and communications (including targeted advertising) so that we only send you information you may be interested in. This also helps us understand our supporters and improve our organization.

We profile supporters in terms of recency, frequency and value of financial and non-financial support. This information helps us to ensure communications are relevant and timely.

In the future, we collect information on preferences and interests (for example, whether you have an interest in beach cleanups or film screenings) so that we know what material you are mostly likely to be interested in.


We will never sell your personal data. If you have opted-in to marketing, we may contact you with information about our partners, or third party products and services, but these communications will always come from Breathe Conservation and will normally be incorporated into our own marketing materials and communication efforts.


Occasionally, where we collaborate with other organisations, we may also share information with them (for example, if you register to attend an event being jointly organised by us and another charity). We will only share information when necessary and we’ll make sure to notify you first.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

You can set your browser to not accept cookies; each browser provider will have information on how to do this. In a few cases some of our website features may not function correctly as a result. We use Google Analytics to help us understand how our website is performing and to collect data about traffic through our website via Google advertising cookies and anonymous identifiers. In addition to data collected through a standard Google Analytics implementation, Breathe Conservation uses the following advertising features: Search advertising with Google Adwords.

Breathe Conservation will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless there is robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger. You can prevent Google from recording the data generated by the cookie in relation to your use of the site (including your IP address) and from processing this data by downloading and installing the browser plug-in available via the following link:


Breathe Conservation asks its supporters to ‘opt-in’ for most communications, including all our e-marketing communications (the term marketing is broadly defined and, for instance, covers information about conservation, fundraising, events and other Breathe Conservation news).

You have the choice whether you want to receive these messages.

You can decide not to receive communications or change how we contact you at any time. If you wish to do so, please contact us via the information provided in section #1 above.

What do we mean by ‘marketing’?

Marketing does not just mean offering things for sale, but also includes news and information about:

– our charity, campaigns and conservation work;
– educating the public on plastic pollution and related topics (ocean literacy);
– volunteering opportunities and how you can help us with our work;
– taking part in beach cleans;
– our events, activities and local groups;
– appeals and fundraising (including donations and competitions).

When you receive a communication from us, we may collect information about how you respond to or interact with that communication, and this may affect how we communicate with you in future.

Fundraising and marketing

As a charity, we rely totally on individual donations, grants, corporate giving and support from others to undertake our work. From time to time, we will contact members and supporters with fundraising communications. These might be about an appeal, a contest or promotion we’re running, or to suggest ways you can help raise funds (for example, a sponsored challenge event, or buying a product if Breathe Conservation will receive a percentage of the proceeds).

We are totally dependent on the generosity of our supporters, whether to sign a petition to help us lobby during a campaign, or to respond to an appeal to raise vital funds for the charity to continue to be voice for our seas. All our work requires us to communicate with our supporters to let them know what actions they can take. We call these marketing communications.


Parental permission

If your child is under 18 then we’ll need permission from you as their parent or guardian for them to enter one of our competitions or to share a picture, photo or story with us.

Photographs, pictures and stories in our Social Media and on our Website

We want young people to join in saving our seas, and sometimes there are opportunities for sharing photos, stories and pictures. We ask consent prior to publishing any child’s picture, photo or story; this may include also publishing their name and age if appropriate. We will only proceed in using images once consent has been provided in writing. Even if consent has been given, you can at any time change your mind and request that any photos be taken down. Photos will be removed from any public communication within 48 hours of a written request being made.


Breathe Conservation will state in age-appropriate language that children must only enter the competition if they have permission from their parent first. We will make reasonable efforts to verify that consent has been given or authorised by the holder of parental responsibility and treat all the identifiable submitted competition materials, including names, ages and other details as personal data.

If your child enters a competition and is one of the lucky winners or runners-up, we’ll publish their name and winning entry alongside the other winners.

Information for parents

We take great care to protect and respect the rights of individuals in relation to their personal data, especially in the case of children.  If your child is under 18, we’ll only use his or her personal data with your consent. This means that, for example, if your child wants to have his or her name or picture featured on our website, in social media or in our email newsletter.

Marketing and fundraising

We won’t knowingly send marketing emails, letters or messages to under 18 year-olds and, in order to order items from our online shop, you need to be an adult.


We use various physical and technical measures to keep your personal data safe and to prevent unauthorised access to, or use or disclosure of your personal information. Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means).


We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

  • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as a subject access request);
  • the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason);
  • the right to have inaccurate data rectified;
  • the right to object to your data being used for marketing or profiling; and
  • where technically feasible, you have the right to see the personal data you have provided to us that we process automatically based on your consent or the performance of a contract.

Please keep in mind that there are exceptions to the rights above and, although we will always try to respond to your satisfaction however, there may be situations where we are unable to do so.

If you would like further information on your rights or wish to exercise them, please contact us via the information provided in section #1.


Please do not hesitate to contact us with any complaint that you have. We are always happy to directly address any and all concerns that you have. If you do have a complaint, please contact us via the information provided in section #1 and will will respond within 72 hours.


Links to other sites

Our website contains hyperlinks to many other websites. We are not responsible for the content or functionality of any of those external websites (but please let us know if a link is not working by using the ‘Contact us’ link on the site).

If an external website requests personal information from you (e.g. in connection with an order for goods or services), the information you provide will not be covered by the Breathe Conservation’s Privacy Policy. We suggest you read the privacy policy of any website before providing any personal information.

When purchasing goods or services from any of the businesses that our site links to, you will be entering into a contract with them (agreeing to their terms and conditions) and not with Breathe Conservation.


This Privacy Policy may change from time-to-time, for instance to reflect new legal requirements. Please visit this website page to keep up-to-date with any changes.

This Privacy Policy was last updated on 21 June 2018.

    Your Cart
    Your cart is emptyReturn to Shop